Course Project Description
Develop a Program of Communication Graphics for an Environmental Conference
Mission of the Conference: At this environmental conference, social and scientific innovators focus on solutions inspired by nature and human ingenuity. Persons and businesses committed to building a new green economy. Conference will highlight initiatives in clean technology, product design, mobility, social innovation, water and resource conservation, food systems, community development and more. Conference confronts this challenge and brings together the brightest innovators leading the growth of the new green economy. Opportunity to forge new strategic partnerships and explore the latest in sustainable strategies and best practices to lead organizations to success. Conference will have the inside view on the hottest topics, trends and technologies at the premier green event focused on creating new opportunities through sustainability.
*Note student should keep in mind that the direction for the conference is intentionally broad—within the primary topic there are opportunities for unique and unexpected naming and design conventions.
Project Deliverables
Design Research:
> Audience Profile—Students will develop a audience profile board which includes persona and a clear understanding of the types of persons attending this conference.
> Design Brief—Students will develop a design brief that includes conference objective, mission, competition, challenges, goals, audience, audience goals and messaging goals.
> Naming Board—Create a naming board that includes rationale, examples and final naming decision.
> Visual Audit Board—Develop a visual board that shows direction, thoughts, sketches, fonts, colors, shapes (this board acts as an aid for visual discernment).
Graphic Development:
> Conference Logo and Brand Assets—Develop logo to be used in all conference promotional material; create visual assets (such as illustration, shapes and color fields) that support all communication branding.
> Graphic Standards Booklet (also referred to as “Brand Guideline”—To include brand characteristics, proper logo usage, applications of brand assets, typography, color palette, grids and suggested layouts (ie letterhead, business card, collateral material, registration forms, name tags, advertising, web page).
Graphic Development:
> Conference Poster—Develop large format promotional poster to be distributed to targeted audience.
> Conference Program —Produce conference program to include cover; page spreads with schedule, keynote speakers, biographies; and back cover.
> Bus Board or Unconventional Marketing Concept —Photographed in context.