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Autumn 2010
Instructor: Karen Gutowsky
M | W 11 am - 1:20 pm

Course Lectures and Assignments

Course Syllabus (pdf)

Course Schedule (pdf)

Course Project

Student Examples (09)

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Introduction to Programs and Case Studies - 9/27

>> Assignment Due 9/29 Audience Board

>> Assignments Due 10/4 Design Brief and Visual Audit

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Visual Thinking/Brief and Visual Audit - 10/4

>> Assignment Due 10/6 Naming Board

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Creating a Logo/Logotype - 10/6

>> Assignment (Due 10/11, 10/18 and Final 10/20) Logo

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Developing Brand Guidelines - 10/20

>> Assignment Due 11/1 Brand Guideline

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Poster Design - 10/27

>> Assignment Due 11/10 Poster

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Brochure Design - 11/10

>> Assignment Due 11/24 Brochure

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Reinforcing by Marketing - 11/22

>> Assignment Due 12/1 Unconventional Marketing

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Final Presentation 12/6

 

 

 

 

Design Resources

Grain Edit

Mastering

Aiga Standard Form of Design Services

Paul Rand Suggested Readings

Design Guide TV

AIGA Sustainable Resources

AIGA Standards Agreement

Thirty Conversations on Design

Blogs

Logo Design Love

Logo Design Blog

Design Mind

SVC DeCrit

Logo of the Day

Logo Pond

Logo Gala

Swiss Miss

Books

Marks of Excellence, by Per Mollerup

Articles

2015 Design Competencies

Untitled by Anonymous: An Ode to Branding, by Steven Kroeter

Designers

AIGA Gold Medalists

Paul Rand

Design Firms

Platform

Attik

Mint

Department of Energy

Turner Duckworth

Tether

Addis Creson

Celery Design

Duffy Design

Frog Design

Hatch Design

Lippincott

Sapient

MGMT, design

Viewers Like You

VSA Partners

Green Resources

Landor on Green

Off-Beat Marketing

Advice Tape

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