Course Lectures and Assignments
Course Syllabus (pdf)
Course Schedule (pdf)
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Introduction to Programs and Case Studies - 9/27
>> Assignment Due 9/29 Audience Board
>> Assignments Due 10/4 Design Brief and Visual Audit
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Visual Thinking/Brief and Visual Audit - 10/4
>> Assignment Due 10/6 Naming Board
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Creating a Logo/Logotype - 10/6
>> Assignment (Due 10/11, 10/18 and Final 10/20) Logo
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Developing Brand Guidelines - 10/20
>> Assignment Due 11/1 Brand Guideline
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Poster Design - 10/27
>> Assignment Due 11/10 Poster
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Brochure Design - 11/10
>> Assignment Due 11/24 Brochure
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Reinforcing by Marketing - 11/22
>> Assignment Due 12/1 Unconventional Marketing
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Final Presentation 12/6
Design Resources
Aiga Standard Form of Design Services
Thirty Conversations on Design
Blogs
Books
Marks of Excellence, by Per Mollerup
Articles
Untitled by Anonymous: An Ode to Branding, by Steven Kroeter
Designers
Design Firms
Green Resources
Off-Beat Marketing