ASSIGNMENT | Audience Board—Due 9/29

Board that Personifies Your Audience

In order to get clarity on understanding your message it is important to understand the audience in which you are communicating to. This board needs to personify that audience.

For example, mothers with elementary children.

What age?
What do they look like?
Who is in their family?
Have you talked to any?
Where do they shop?
How do they get their information?
What types of information would they want?
Why would they want that information?
What types of events would they be willing to go to?
Who would they want to hear at these events?
What do they want to take away from at these events?
What is their income?
ETC...

Your board will be a combination of pictures and words. You must identify specifically who your audience will be for your green event. It cannot be someone in the 18-24 year old marketplace. You must go outside your circle of familiarity and research another marketplace.

First hand research is always preferrable (ie going to talk with someone in this market...)

Final is a 11 x 17 Color Print Out