Internet Viewership

 

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Mediamark Research

Fall 1999 CyberStats
Web Sites Visited/Online Services

 

 

 

Age

Median

18-34

35-49

50+

Age

Household
Income

Percent

Index

Percent

Index

Percent

Index

Total U.S. Adults 18+

32.7

100

31.9

100

35.4

100

42.6

44,038


Internet Access

Total

39.0

119

37.8

118

23.2

66

39.2

61,934

Home

34.6

106

41.3

129

24.1

68

40.5

69,692

Work

34.9

107

44.8

140

20.3

57

39.7

73,246


Internet or Online usage, past 30 days

Total

40.4

124

39.3

123

20.3

57

38.5

65,778

Home

36.7

112

41.9

131

21.4

61

39.6

70,838

Work

34.5

106

46.0

144

19.5

55

39.7

76,814


Web Site visited / Online Services used, past 30 days

America Online Service (ISP)

42.4

130

38.4

120

19.3

54

37.8

67,786

AOL.com

40.6

124

39.1

122

20.4

58

38.6

67,781

Alta Vista.com

41.0

125

40.7

128

18.3

52

38.3

69,799

CBS Sportsline.com

44.2

135

39.6

124

16.2

46

36.8

66,256

CNET.com

32.6

100

45.4

142

22.1

62

40.6

76,173

CNN.com

40.8

125

39.8

125

19.4

55

37.8

77,491

ESPN.com

52.9

162

35.5

111

11.6

33

34.1

70,223

Excite.com

47.6

146

35.8

112

16.5

47

36.0

68,020

Hotbot.com

45.4

139

36.2

113

18.5

52

36.9

67,528

Infoseek.com

41.6

127

41.1

129

17.2

49

37.9

69,441

Lycos.com

45.5

139

37.9

119

16.7

47

36.7

71,232

Microsoft.com

41.1

126

40.3

126

18.6

52

38.2

70,516

Netscape.com

42.1

129

39.4

123

18.5

52

38.0

69,003

USA Today.com

38.1

116

43.4

136

18.6

52

38.5

74,658

Weather.com

34.0

104

43.6

136

22.4

63

40.3

70,057

Web Crawler.com

45.8

140

37.5

118

16.7

47

36.6

64,125

Yahoo.com

43.3

132

38.9

122

17.8

50

37.3

69,265

ZD Net.com

35.8

110

47.8

150

16.4

46

38.5

72,449

Source: MRI Fall 1999
Copyright 2000, Mediamark Research 

How to Read: In MRI's Fall 1999 study, 39% of Adults 18-34 reported having access to the Internet. This age group is 19 percent more likely (119 index) than the average adult to have Internet Access. The 119 index is calculated by dividing the composition of Adults 18-34 with Internet Access (39%) by the composition of Total Adults 18-34 (32.7%) and multiplying the result by 100.