Cable Research 2

 

Up

Median Age, Income, Professional/Managerial,
College and Children < 18

Median Percent of Adults 18+
  Age     HH Income     Prof/Mgr     1+ Years  
College
  HH with child  
Under 18
Population
Cable Subscribers
Pay TV Subscribers
42.6
42.9
40.7
44,038
49,358
53,171
20.2
22.7
23.0
48.7
52.8
52.2
41.8
41.8
48.6
Cable Networks
A&E Television Network
American Movie Classics
America's Health Network
Animal Planet
BET (Black Entertainment TV)
46.2
51.3
47.8
40.7
33.2
50,750
44,803
41,376
50,496
38,281
24.5
19.8
16.9
21.7
12.7
57.1
47.9
48.6
51.4
45.3
36.1
30.9
35.5
46.8
54.5
THE BOX
Bravo
Cartoon Network
CMT (Country Music Television)
CNBC
31.8
47.0
33.7
38.5
45.5
42,500
53,574
43,806
39,779
55,924
11.4
26.6
16.7
14.1
26.9
41.9
59.2
45.5
38.0
61.3
52.3
37.2
66.3
47.8
39.5
CNN
Comedy Central
Court TV
Discovery Channel
E! Entertainment Television
46.8
33.9
46.7
43.5
35.3
53,863
51,810
40,246
50,320
53,074
26.2
23.5
14.6
23.3
25.1
57.6
55.3
42.7
53.5
57.6
37.9
45.5
37.7
42.2
45.2
ESPN
ESPN2
ESPN Classic
ESPN News Network
FX
41.2
39.1
38.1
38.7
36.0
52,763
54,821
49,617
52,757
47,797
22.7
22.8
20.0
20.3
19.6
54.1
54.8
50.0
51.6
54.2
40.5
41.9
44.8
45.1
45.3
Food Network
Fox Family Channel
Fox News Channel
Fox Sports Net
Game Show Network
44.8
40.7
44.7
41.1
45.3
51,148
42,107
49,127
54,025
35,971
23.5
16.7
21.4
23.8
12.1
52.6
45.8
53.0
57.2
38.8
42.2
49.6
39.8
41.4
41.8
GoodLife TV Network
Headline CNN News
History Channel
Home & Garden TV
Home Shopping Network
43.9
45.6
46.3
45.1
45.6
45,656
54,274
51,719
54,280
40,706
13.4
26.4
25.7
26.9
11.1
42.0
58.0
56.5
57.1
37.9
34.1
38.0
36.4
43.0
42.1
Independent Film Channel
Knowledge TV
Lifetime
MSNBC News
MTV
42.5
47.9
43.0
44.9
27.6
54,546
41,750
44,661
53,722
47,039
28.1
16.3
19.3
27.2
17.3
62.0
42.9
48.0
59.2
54.2
35.7
35.5
43.1
39.1
49.1
Much Music
Nick At Nite
Nickelodeon
QVC
The Sci-Fi Channel
29.3
39.0
36.6
44.8
38.7
42,136
44,301
43,212
42,263
48,557
12.2
20.5
17.9
16.2
21.6
32.6
47.6
47.5
47.1
53.4
44.1
55.1
69.5
39.2
45.2
TBS
Travel Channel
TLC (The Learning Channel)
TNN (The Nashville Network)
TNT (Turner Network Television)  
41.3
47.5
40.4
48.0
42.8
43,944
51,770
52,567
40,737
44,659
19.1
24.1
24.8
13.4
19.1
47.5
56.7
56.6
37.7
47.6
43.2
32.3
45.7
36.5
40.6
TV Guide Channel
TV Land
USA Network
VH1
The Weather Channel
38.4
40.2
39.7
31.0
45.6
47,755
39,961
43,877
52,715
50,001
20.0
19.0
18.1
22.0
23.2
50.6
42.4
46.9
58.2
51.5
48.1
51.2
43.3
48.4
38.8
WGN-TV 41.8 46,871 20.4 48.8 42.2
Pay TV Services
Cinemax
The Disney Channel
Home Box Office
The Movie Channel
Showtime
37.2
38.1
39.0
38.9
38.7
48,713
48,426
53,843
46,475
51,220
19.2
20.9
22.5
17.8
20.2
45.7
49.8
51.3
45.0
47.6
46.7
63.1
46.2
48.4
46.4

Source: MRI Cable Table, Fall 1999
Copyright 1999, Mediamark Research Inc.

Cable network profiles are based on respondents who viewed a network for at least one hour in an average week.

The data and estimates are distributed for use by MRI subcribers only, subject to the terms of their subscription agreements. MRI will avail itself of all remedies at law and equity with respect to any quotation or reproduction of the data and estimates or any other unauthorized use.

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