ASSIGNMENT | Marketing/Unconventional Marketing
Schedule
Monday 11/29-Sketches due of unconventional marketing tool (by hand or computer). Refer to lecture for ideas
Wednesday 12/1-Computer sketches due of unconventional marketing tool
Monday 12/6 Incorporate into final presentation boards.
__
Marketing/Unconventional Marketing Tool
This is an opportunity for you to have fun with your conference. The best unconventional marketing tools respond to the heart and core of your message. For example if your audience is families have the promotions directly relate to the heart and core of family issues.
Often a promotion is not to give detailed information but to simply remind the audience of the event and the core message. Usually promotions are to push the audience towards the information. For example, a bag or pen may simply include a web address or contact information. Often promotions are devised for long-term reminder of the brand, such as a coffee cup. The goal of promotions and marketing is to get the user engaged with the brand. A strong unconventional approach to marketing is the wrist/rubber band. For example, when we see the yellow wristband we think of Lance Armstong "Live Strong" campaign for cancer support.
Goal is to think how, where, when, what will get the user involved in my message and how effectively can this message be communicated.
Examples:
Wristbands, Shopping Bags, Busboards, Billboards, Twitter, IPhone Apps, Facebook, You Tube, Sidewalk Art, T-Shirts, Trinkets, ...