Graphic Standards Booklet (also referred to as “Brand Guideline”)
Monday 10/25-First Draft Page Spreads for "Brand Guideline", include suggested "Brand Assests"
Wednesday 10/27-Revised sketches
Monday 11/1-50% print out of page speads of "Brand Guideline" (Ie page spread fit on horizontal 8.5" x 11" print out)
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What should your brand guideling include: —(p1) Brand Guideline Cover; (p2) Page that includes: Brand Position, Brand Personality, Tagline, Brand Attributes; (p3) Logo Construction; (p4) Logo Clear Area; (p5) Logo Colors; (p6) Incorrect Logo Usage, (p7) Brand Colors; (p8) Fonts and Typography (p9) Brand Assests (patterns, color shapes, icons, illustration); (p10 & 11) Collateral Layouts—ie letterhead, business card, envelope and web page); (p12) Photo/Illustration Usage.
See PDF of Susan Hutchison Campaign Brand Guideline as a reference.
Brand
–noun— kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee.— a kind or variety of something distinguished by some distinctive characteristic: The movie was filled with slapstick—a brand of humor he did not find funny.
–verb (used with object)—to label or mark with or as if with a brand.— to impress indelibly: The plane crash was branded on her mind.— to give a brand name to: branded merchandise.
— to promote as a brand name.
Characteristic
–adjective — pertaining to, constituting, or indicating the character or peculiar quality of a person or thing; typical; distinctive: Red and gold are the characteristic colors of autumn.
–noun— distinguishing feature or quality: Generosity is his chief characteristic.
Assests
–noun— a useful and desirable thing or quality: Organizational ability is an asset — a single item of ownership having exchange value.