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Discussion: Developing Brand Guidelines
Assign: Brand Guideline Book

Examples

Student Brand Guidelines

Honeywell Brand Website

Seattle Children's (pdf)

Susan Hutchison Campaign (pdf)

 

Video

Your Logo is Not Your Brand

Beyond the logo - Branding through identity design

T-Mobile Flash Mob

 

 

Design Studios

Hart-Boillot

Radiant Brands

Iconologic

RED (Brooklyn Food Conference)

(Go Gwanus Project)

(NFL Brand Guidelines)

Identity System

 

Suggested Reading

Boundless Love of Branding

Who’s Afraid of the Big Brand Wolf?

Untitled by Anonymous: An Ode to Branding