Course Objective: To study the ideologies, needs, purposes, and implications of form and function as it relates to visual communications. In this course students study visual principles, languages and problem solving techniques. This course is dedicated to understanding theories and concepts of communication design, such as typography, visualizations, logo type and marks, identity and collateral systems. Course empasizes visual language and form building.

Course Papers and Assignments

Course Syllabus (pdf)

Schedule (pdf)

Reading Assignments (Take Home Quiz) (pdf)

Paper Assignments (pdf)

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Project One-Exercise Assignment Handout (pdf)

Resources

Exercise One (Reading)

Exercise One (Reference)

Exercise Two (Reference)

Exercise Three (Reading)

Exercise Three (Reference)

>Conversation 1

>Conversation 2

>Conversation 3

>Conversation 4

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Project Two-Logo + Letterhead Assignment Handout (pdf)

>Project Two- Mounting Handout (pdf)

>Project Two Implied Line (pdf 1) and (pdf 2)

>Project Two- Logo Samples

>Project Two- Logo Presentation 1 (ppt) and Logo Presentation 2 (ppt)

>Project Two- Letterhead Examples

>Project Two- Offset Printing Press | Video Of Offset Presses | Paper Terms | About Printing | Pantone

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Project Three: Poster Assignment (pdf)

Project Three: Graphic Imperative Exhibition (designboom)

Project Three: Reading and Example Proces

Project Three: Poster Examples

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Project Four: Process Book (pdf)

Project Four: Examples